Sauces: Versatility and Clean Labels Drive Innovation

On one side, there are recipes that are certified and have few ingredients and on the other, there are gourmet products. This is the wave of macro trends that the Italian sector of ready-made sauces is riding. Pesto is winning, with its varieties that include with or without garlic or vegan, along with tomato-based sauces made from select varieties of tomatoes such as datterini, cherry tomatoes and PDO and PGI regional varieties (San Marzano of Agro Sarnese Nocerino PDO, tomatoes from Pachino PGI). The sauce market is in strong expansion both in Europe, as well as in countries outside of Europe such as Asia and the United States. MAJOR MARKETS FOR SAUCES Europe represents the most important and established market. The bestselling products are pestos, as they represent the quintessential ingredient for a delicious Italian dish, while interest in sauces and gourmet paté is on the rise. The freshly made products opened by Rana a few years ago is also seeing a rise in popularity. Formec Biffi has updated their Biffi Fresco line: “Aside from Pesto, which is our flagship product,” asserts the company, “we are finding wide spread acceptance of our four tomato-based, freshly made sauces: Arrabbiata, Napoletana, Puttanesca and Pomodoro&Marscarpone. We are also working on a new line for the American market based on the three most popular varieties: Alfredo, Marinara and Pesto in various formats (200g - 400g – 700g).”

    arrow_back
    1/6
    arrow_forward






    arrow_back
    2/6
    arrow_forward






    arrow_back
    3/6
    arrow_forward






    arrow_back
    4/6
    arrow_forward






    arrow_back
    5/6
    arrow_forward






    arrow_back
    6/6
    arrow_forward

ITALIAN PRIVATE LABEL: LA DORIA… La Doria Group recently launched a line of free-from pestos (Basil Pesto and Red Pesto): “The products have seen significant success during their first year of sales,” Diodato Ferraioli,