The F&B industry in China is dynamic, with big changes coming in the form of new market trends and consumption habits, expanding distribution and promotion channels, and increasingly demanding regulations and specific standards. Exploring some of these priority topics in the food industry was the focus of the Food Digital Week (FDW), a virtual event held last June 21st-25th 2021 by the Asia-Pacific news platform ChemLinked , an internationally renowned regulatory consulting group with HQ in China and offices across East Asia, Europe and the United States.

The event focused on trade, regulatory and marketing updates and discussed changing strategies for the Chinese food market, with multiple food industry experts and government representatives from China and overseas analyzing the latest health food, dairy products, pet food, and Cross-Border E-Commerce (CBEC) trends.

Guest speakers included Mr. Jiao Yang (Director of TBT research center of China’s General Administration of Customs), Mr. Zhang Zhongpeng (Director of China Chamber of Commerce for Import & Export of Medicines & Health Products), Mrs. Jan Carey (CEO of the Infant Nutrition Council), and Ms. Andrea Gottschalk (social media strategist of Digiant Global) and Senior Regulatory Affairs expert Ms. Yilia Ye (REACH24H).

THE PARTNERSHIP WITH THE ITALIAN TRADE AGENCY

The Italian Trade Agency partnered with the Food Digital Week, which bears proof to the strong trade relations and relevance of China’s food market to Italy. The presentations made during the FDW offered valuable insights and potential opportunities for Italian producers.

One of such import experts from the food sector in Italy was Vincenza Caputo, who attended the event and shared her thoughts on Italian products in the ever-growing Chinese food world. “Some of the trends analyzed are very important for Italian products, such as the development and growing consumer demand for cheese. China’s expanding middle class, with