At Cibus Connecting People 2023 (Parma, March 29-30), the food exhibition dedicated to innovation and know-how in Italian agribusiness, Barilla will bring three products that tell its business vision and its path to build a better present and future through the joy of food.

Taste, nutritional balance, raw materials selected from responsible supply chains, and green production disciplines. This is the Barilla recipe told by Pesto Barilla Basilico e Limone (basil-and-lemon pesto), Pasta Barilla Al Bronzo (bronze-drawn pasta), and Gran Bauletto alla Segale (rye bread loaf) by Mulino Bianco. These three novelties from the Italian multinational pasta and bakery company will be on display inside the trade show's Innovation Corner (Hall 4), which hosts the 100 most relevant innovations, selected by a jury of experts, within the Italian food sector.

THE LATEST BARILLA PESTO SMELLS OF BASIL AND LEMON

Barilla Pesto Basilico e Limone embodies the company's ethical approach, combining the know-how of the Italian basil pesto tradition with the innovation of a product as simple as lemon can be.

Barilla is the first brand to take basil from sustainable agriculture worldwide, adopting ISCC PLUS (International Sustainability and Carbon Certification), which guarantees the protection of biodiversity and soils with a high carbon stock, the maintenance of good agronomic and environmental conditions, respect for human rights, and the limitation of greenhouse gas emissions. The other cornerstones of this project are crop rotation, supply chain agreements with basil growers to ensure quality and support territories, and local production.

In line with the company's commitment, Pesto Basilico e Limone is prepared with 100% Italian basil from sustainable agriculture, with a delicate hint of lemon with a fresh and surprising taste, and with the “Barilla Metodo Delicato” of creating a creamy and homogeneous product. In fact, cold blending allows for the best preservation of